The project was commisioned by stakeholders of The Creative Business Community for the event “The Creative Pulse: Ideas In Motion” which occured on the 12th of October,2024. The Creative Pulse is a gathering for creative entrepreneurs seeking to create, connect and conquer their respective fields. As such, they needed visuals to communicate the aesthetic needs of the events. After communicating with the stakeholders to understand the goals of the event, I began to work on the creative visuals for social media, as well as screen display visuals for the event. I worked on animated speaker intros and stage visuals as well to enhance the experience. The visual direction was based on the use of colour and typography, as well as an emphasis on simplicity in texture and composition.